• Mary Kay: Miracles Happen
by Mary Kay Ash
Mary Kay Ash, founder of Mary Kay Cosmetics: The woman behind the hugely successful cosmetics company talks about her life, her work, and how to sell.
• Let My People Go Surfing: The Education of a Reluctant Businessman
by Yvon Chouinard
The bohemian executive, and founder of Patagonia, talks about creating the company, making profit responsibly, and creating an enjoyable company culture.
• Direct from Dell: Strategies that Revolutionized an Industry
by Michael Dell and Catherine Fredman
A look at how Dell grew the small PC company into an industry powerhouse.
• Iacocca: An Autobiography
by Lee Iacocca with William Novak
The legendary car exec on growing up during WWII, starting at the car company, and the success he created there.
• Confessions of an Advertising Man
by David Ogilvy
The famous ad man on how he got into the advertising business and the moves he made there.
• The HP Way: How Bill Hewlett and I Built Our Company
by David Packard
The cofounder of Hewlett Packard answers these questions and more: How was the company founded? How was it named? And how did he help create a company that promotes creativity?
• Body and Soul: Profits with Principles, the Amazing Success Story of Anita Roddick & the Body Shop
by Anita Roddick
The founder of The Body Shop tells readers how she created her business and how she instilled it with social responsibility.
• Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time
by Howard Schultz and Dori Jones Yang
The coffee king looks at how he joined the company, decided on a new direction, and implemented the bold expansion.
• Sam Walton, Made in America: My Story
by Sam Walton and John Huey
The retail giant relates how he grew the company, until he'd conquered the world.
• Father, Son & Co.: My Life at IBM and Beyond
by Thomas J. Watson and Peter Petre
Here's the President of IBM on the global company's history, growth, and strategies.
• Jack: Straight from the Gut
by Jack Welch and John A. Byrne
The revered executive shares the story of how he started at GE, and how he shaped it into the behemoth it has become.
Fonte: Fast Company,by Kevin Ohannessian
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